Walk down any grocery store food aisle and grab a random package off the shelf. It is most likely covered with marketing slogans and claims like low fat, heart healthy, or perhaps all natural, which to me, is one of the most misleading marketing claims of all. What does it mean? It turns out, very little.
You will see a lot of foods labeled as natural or all natural. It sounds good. Many people think this means something similar to organic. In some consumer polls, the term natural or all natural has even garnered more consumer confidence than organic certification. But unlike organic, which requires USDA inspections and certification, the term natural is mostly meaningless marketing. No government agency, certification group, or other independent authority defines the term on packaging or ensures the claim is truthful.
The FDA oversees the claims made by food manufacturers. They have never given a definition of what a natural or all natural product should consist of. The only statement the FDA has made about these claims is that they do not object to its use if it does not included food dyes, artificial flavors, or synthetic chemicals.
In theory, that sounds like a decently healthy standard. However, high fructose corn syrup, partially hydrogenated oils, genetically modified organisms (GMOs), plants and minerals with high metal content, and more can be used in natural foods. Unfortunately, without a true definition, oversight, or a verification process, it is difficult to put much faith in the natural claim if any producer can put it on its packaging with no consequences. Not to mention, any definition that claims something is natural while accepting GMOs as such carries no weight in my mind.
Without a proper definition, food companies have been allowed to define the claim themselves and this has led to some ambiguity at best and unethical behavior at worst. How many scandals have the food and chemical additive industries been involved in over the past few decades? The list is too long to count, making it obvious to most (but seemingly not the FDA), that these companies should not be left to their own devices.
While the government doesn't appear to have gotten all that involved in overseeing the all natural claim, based on the fact that they haven't even defined it for food manufacturers, it hasn't stopped consumers from holding food producers and retailers accountable. Numerous lawsuits have been brought and won against some of the biggest companies in both groups. I expect this to continue. Americans are finally waking up to the fact that most companies put profit ahead of our health concerns.
I recommend always reading the ingredients list rather than the marketing claims. The fewer ingredients, the better. Also, if you don't need your chemistry book to figure out what the ingredient is, that's a good sign as well. I urge you to do your homework to understand what's in our food supply and the dangers of some ingredients. Currently, it's on us to police these food companies because the government is asleep at the table.
You will see a lot of foods labeled as natural or all natural. It sounds good. Many people think this means something similar to organic. In some consumer polls, the term natural or all natural has even garnered more consumer confidence than organic certification. But unlike organic, which requires USDA inspections and certification, the term natural is mostly meaningless marketing. No government agency, certification group, or other independent authority defines the term on packaging or ensures the claim is truthful.
The FDA oversees the claims made by food manufacturers. They have never given a definition of what a natural or all natural product should consist of. The only statement the FDA has made about these claims is that they do not object to its use if it does not included food dyes, artificial flavors, or synthetic chemicals.
In theory, that sounds like a decently healthy standard. However, high fructose corn syrup, partially hydrogenated oils, genetically modified organisms (GMOs), plants and minerals with high metal content, and more can be used in natural foods. Unfortunately, without a true definition, oversight, or a verification process, it is difficult to put much faith in the natural claim if any producer can put it on its packaging with no consequences. Not to mention, any definition that claims something is natural while accepting GMOs as such carries no weight in my mind.
Without a proper definition, food companies have been allowed to define the claim themselves and this has led to some ambiguity at best and unethical behavior at worst. How many scandals have the food and chemical additive industries been involved in over the past few decades? The list is too long to count, making it obvious to most (but seemingly not the FDA), that these companies should not be left to their own devices.
While the government doesn't appear to have gotten all that involved in overseeing the all natural claim, based on the fact that they haven't even defined it for food manufacturers, it hasn't stopped consumers from holding food producers and retailers accountable. Numerous lawsuits have been brought and won against some of the biggest companies in both groups. I expect this to continue. Americans are finally waking up to the fact that most companies put profit ahead of our health concerns.
I recommend always reading the ingredients list rather than the marketing claims. The fewer ingredients, the better. Also, if you don't need your chemistry book to figure out what the ingredient is, that's a good sign as well. I urge you to do your homework to understand what's in our food supply and the dangers of some ingredients. Currently, it's on us to police these food companies because the government is asleep at the table.
About the Author:
Be sure to check out my website for more information at Reading Food Ingredient Labels or my blog at natural claims on food labels. Thank you and be well!
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